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All About Adam: Learn About the Owner of Surf City Tours

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I’m Adam and I’m the owner of Surf City Tours.  I recently took over, and we’ve been doing a lot of fun things with the company ever since- including this blog.  I want to give each and every one of the dedicated employees here at Surf City a moment of shine in this forum.  I figured I should start by telling you a little bit about myself and by extension what Surf City Tours is all about!

Let’s Go!



Ok to make it really quick….I grew up in Philly, then joined the reality TV Circus of the early 2000’s.  I’ve probably worked on a few of your favorite guilty pleasures and been dispatched around the globe.  Between travel with work , and then backpacking trips between jobs I racked up some serious globe trotting milage.  My passion has always been travel over paycheck, leading me to some great gigs from Thailand to Tallahassee.  That said I’m equally proud of my work on The Real World and The Real Housewives of New Jersey #sorrynotsorry.

2014 Documentary in Thailand: 6 Weeks to Mother’s Day



I’m the first person in history to move to Hollywood to get out of the entertainment industry…a Dad Joke you’ll surely hear from me the first time we meet.  After my growing family moved from Manhattan back to LA, I was given the opportunity to run Surf City Tours, and I’m fully realizing my dream.  I’ve been on tours from Bolivia to Bondi, and am incredibly excited to show visitors the beauty of LA on par with the tours I’ve been on.  I’m proud to be able to give back a little bit of what I’ve received.

Bolivia 2010: I ♥ TOURING



I’m proud to say Surf City is a collective of people excited to show visitors around Los Angeles.  My hope is that we can continue our tradition of service and passion for travel, while at the same time continually finding new cool things to show visitors.  I’ve been lucky to receive a lot of fantastic travel karma over the years so I’m super excited to pay it forward!


Hi I’m Adam, CEO Surf City Tours


Adam Duford

CEO_Surf City Tours

good times + integrity + sustainability